Why I’m NOT Upgrading My Sony A7III in 2026

It’s almost 2026, and the camera market is overflowing with options — the Sony FX3, Canon C50, Nikon ZR, and countless others. Yet, after years of shooting professional client work and YouTube content, I’m still using my Sony A7III...a camera that came out back in 2018. In this video, I break down why the Sony A7III still holds up in 2026, even against today’s most advanced mirrorless and cinema cameras. From its unbeatable price-to-performance ratio to its versatility, reliability, and E-mount lens ecosystem, the A7 III continues to be one of the best hybrid cameras ever made. If you’re a filmmaker, content creator, or YouTuber wondering whether you really need to upgrade to the Sony FX3, Canon C50, or Nikon ZR, this video is for you. 🎥 Chapters 0:00 Intro – So many choices, and I'm stuck in 2018 0:31 The Temptation of New Cameras (FX3, C50, ZR) 1:20 Why the A7III still shines 1:45 Versatility – Photo + Video in One Body 2:40 Price to Performance (a Steal in 2026) 3:08 Lens Compatibility 4:11 Reliability & Image Quality 5:36 Why I Don't Feel Limited 7:14 Who Should Upgrade? 7:41 The Legacy of the A7III 🔥 Gear Mentioned in This Video: 📸 Sony A7 III → https://amzn.to/4hgjrkc 🎥 Tamron 28–75mm f/2.8 → https://amzn.to/3L0wAlr 📷 Sigma 35mm f/1.4 → https://amzn.to/4nYyamF 💬 Let’s Talk: Are you still shooting on the A7 III? Or have you upgraded to something new like the FX3, C50, or ZR? Drop your thoughts below — I’d love to hear what setup you’re using and why.