The Toyota Way is based on the Guiding Principles at Toyota and is a landmark for the company's quality products and services. In a nutshell, it is the company's DNA. This philosophy is supported by two main pillars: "Continuous improvement", promoting Genchi Genbutsu, Kaizen and Challenge, and "Respect for people", promoting Respect and Teamwork. These five core values guide all Toyota employees around the globe every day. The Toyota Way is an ideal, a standard for the Toyota corporation and expresses the beliefs and values shared by its people. It sets the groundwork for enduring, strong and reliable relationships between the company and its customers, employees, shareholders and associates all over the world. Here is a short presentation of the founding principles that have been strengthening Toyota's reputation for years. To read more about Toyota Way, visit http://www.toyota-forklifts.eu/en/com...