Sega Saturn Cool Pad - Japanese Commercials Adverts CM

A compilation of advertisements for the Cool Pad controller for the Sega Saturn. Circa 1996 or 1997. The Cool Pad (HSS-0101) is one of the most coveted Sega Saturn controller variants, released exclusively for the Japanese market. Its significance to collectors stems not only from its "skeleton" (transparent) aesthetics but also from its highly restricted distribution model. Historical Context and Campaigns Unlike standard accessories, the Cool Pad did not have a large-scale retail release. Its history is divided into two main phases: The Giveaway Campaign (1996): SEGA promoted the "Cool Pad Present" campaign between June 20th and August 31st. During this period, the controller was offered as a limited-edition gift at selected stores for customers who purchased the console or specific software titles. The commercials emphasized that quantities were strictly limited. Mail-Order Sale (1997): Between June and July of the following year, SEGA made the accessory available for individual purchase (¥2,500), but only via mail-order. This prevented the controller from ever hitting common retail shelves, cementing its rarity. Commercial Details The advertising campaign uses a summer theme to reinforce the "Cool" branding. By placing the controller on sand surrounded by seashells, SEGA associated the transparent plastic with a sense of freshness and 90s "cool" modernity. Technical Specifications: Model Number: HSS-0101 (The same code as the standard Japanese V2 controller). Visual Identity: Exclusive "Cool Pad" logo in blue and red tones. Design: Fully transparent ABS (Acrylonitrile Butadiene Styrene) body, showcasing the internal circuit board and contacts. #saturn #segasaturn #coolpad #controlpad #sega #advert #ads #tvcm #japaneseads #90s #classic #nostalgia #exotic #rare