Making Of: Genesis Car Commercial Shot in Virtual Production

Genesis Electrified GV60 Title: "A New World" Client: Genesis Motors Canada Agency: SJC Content SVP Creative: Sylvie Lamont Director Business Development: Nick Sclentzas Associate Creative Director/Copywriter: Abbey Cameron Senior Art Director: Tamara Hagopian Art Director: Marco Libretti Project Manager: Janneke Hoekstra Agency Producer: Kelvin Vienne Set Designer: Joanne Hinkson Virtual Production Services: Pixomondo Virtual Production Producer: Christopher Cox Virtual Production/VFX Production Coordinator: Jack Chadwick UE Environment Supervisor: Tamir Diab Unreal Environment Artist: Milan Dey Virtual Production/VFX On-Set Supervisor: Phil Jones Virtual Production Supervisor: Chris Chinea Head of Studio: Mahmoud Rahnama Virtual Production On-Set Manager: Owen Deveney UE Technical Artist/Operator: Tristan Fields Virtual Production Mocap Technician: Josh Vigna William F. White Int'l Director of Virtual Production: Edward Hanrahan Virtual Production Manager: April Shakell-Ursaki DOP: Tony Edgar Editor: Sai Shanmugarajah Colour: Jaxx Creative