The Geek of Chic: From Digitalizing Luxury to Enabling Sustainable Fashion

Federico Marchetti ’99, a pioneer in online luxury retail, returned to Columbia Business School to reflect on his entrepreneurial journey and new book, The Geek of Chic.   In conversation with Professor Silvia Bellezza, he shared insights on rethinking risk, the role of persistence in creating “luck,” and why timing is everything — along with his current work advancing sustainability through King Charles III’s Sustainable Markets Initiative.   Hosted by the Tamer Institute, the discussion offered a compelling look at how entrepreneurship, innovation, and sustainability are shaping the future of business.