Retail Marketing Tomorrow - panel event - April 27 2021

How is digital changing the game for retail? Thierry Geerts (Country Director, Google)kicks off with a keynote presentation in which he presents the most recent trends and changes in the retail sector and shows us what it means for us, being a ‘Homo Digitalis’ (also the title of his second). After that we discuss with him, Lies Eeckman (Managing Director, Polestar Belgium), Yannick de Bièvre (Head of Marketing, Mediamarkt) and Hubert de Cartier (Partner & Project Manager, Universem) some of the most important retail and digital marketing trends more in depth. How can we bridge offline and online? Which omnichannel strategies do work? What are focus points for personalisation and automation? What about privacy and data collection in advertising today?