Understanding who your target persona is as a marketer is critical for building a strong community on social media. For Kim Elizabeth James, during her time with Reece Plumbing, she devised the persona of 'Davo', to be the voice of the Reece Plumbing brand on social media. The result? A more connected, strong community of plumbing followers, itching to be a part of the Reece Plumbing social community. This clip is from Kim Elizabeth James' guest appearance on our podcast, Marketing For The Modern Brand. Watch the full episode on our YouTube Page: • Ep 10 | Kim Elizabeth James | How To Take ... Listen to the podcast on Spotify: https://open.spotify.com/show/4d5kVl3... Check out our website here: https://www.fixonmedia.com.au Fixon Media Group is a Melbourne-based video production company helping brands attract and retain high-value customers through powerful, emotionally driven storytelling. We specialise in the production of brand story films, a modern video marketing method built to forge emotional connection, drive loyalty, and leave a lasting impact. Alongside these films, we produce short-form social videos, documentaries, and live-broadcasts that build trust, forge emotional connection, and strengthen long-term loyalty. At the heart of our approach is one core belief: connection drives loyalty. That’s why every frame we produce is driven by a clear understanding of your brand, your audience, and your desired outcome. Since launching in 2022, we’ve worked with brands across Australia in sport, tourism and education, to create meaningful, story-led content that moves audiences and drives results. Discover Our Services: Brand Story Films: https://www.fixonmedia.com.au/video-p... Live-Streaming: https://www.fixonmedia.com.au/video-p... Complete 12-Month Video Marketing System: https://www.fixonmedia.com.au/video-p... Contact us via [email protected] or head to https://www.fixonmedia.com.au/ You're not opposed to following us on social media? Instagram: / fixonmediaaus Facebook: / fixonmediaaus TikTok: / fixonmediaaus Linkedin: / fixon-media-group