Disneyland "Wonderful Memories, Wonderful Days" Southwest Airlines Television Commercial (1998)

The Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. It is the only theme park designed and built to completion under the direct supervision of Walt Disney. It was originally the only attraction on the property; its official name was changed to Disneyland Park to distinguish it from the expanding complex in the 1990s. It was the first Disney theme park. Lands of Disneyland Main Street, U.S.A. Adventureland Frontierland New Orleans Square Critter Country Star Wars: Galaxy's Edge Fantasyland Mickey's Toontown Tomorrowland In the late 1990s, work began to expand the one-park, one-hotel property. Disneyland Park, the Disneyland Hotel, the site of the original parking lot, and acquired surrounding properties were earmarked to become part of the Disneyland Resort. At that time, the property saw the addition of the Disney California Adventure theme park, a shopping, dining and entertainment complex named Downtown Disney, a remodeled Disneyland Hotel, the construction of Disney's Grand Californian Hotel & Spa, and the acquisition and re-branding of the Pan Pacific Hotel as Disney's Paradise Pier Hotel. The park was renamed "Disneyland Park" to distinguish it from the larger complex under construction. Because the existing parking lot (south of Disneyland) was repurposed by these projects, the six-level, 10,250-space Mickey and Friends parking structure was constructed in the northwest corner. Upon completion in 2000, it was the largest parking structure in the United States. The park's management team during the mid-1990s was a source of controversy among fans and employees. In an effort to boost profits, various changes were begun by then-executives Cynthia Harriss and Paul Pressler. While their initiatives provided a short-term increase in shareholder returns, they drew widespread criticism for their lack of foresight. The retail backgrounds of Harriss and Pressler led to a gradual shift in Disneyland's focus from attractions to merchandising. Outside consultants McKinsey & Company were brought in to help streamline operations, resulting in many changes and cutbacks. After nearly a decade of deferred maintenance, the original park was showing signs of neglect. Fans of the park decried the perceived decline in customer value and park quality and rallied for the dismissal of the management team. Southwest Airlines Co., typically referred to as Southwest, is one of the major airlines in the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas and has scheduled service to 121 destinations in the United States and 10 additional countries. As of 2018, Southwest carried more domestic passengers than any other United States airline. The airline was established on March 15, 1967, by Herb Kelleher and Rollin King as Air Southwest Co. and adopted its current name, Southwest Airlines Co., in 1971, when it began operating as an intrastate airline wholly within the state of Texas, the first flying between Dallas, Houston, and San Antonio. It began regional interstate service in 1979, expanding nationwide in the following decades. Southwest currently serves airports in 45 states and multiple Central American destinations. Southwest's business model is distinct from other US airlines as it uses a rolling hub and point-to-point network and allows free checked baggage. It exclusively uses Boeing 737 jets in its fleet. The airline has nearly 60,000 employees and operates about 4,000 departures a day during the peak travel season. © 1998 Disney Enterprises, Inc. (https://disneyland.disney.go.com/) Posted for entertainment and educational purposes only. No copyrights were infringed. All works property of the company listed above. Please do not reproduce without their expressed written consent. #Southwest #Travel #Disneyland #DisneylandPark #TVC #TelevisionCommercial #DisneyParks #AirTravel #Anaheim #FantasyInTheSky #MickeyMouse #Fireworks #DisneyCharacters #ThemeParkHistory #CowMissing