Had the Watchtower learned anything from its long history of prophetic miscalculations? What the Society learned in the decade before 1975 was that date-setting SELLS. Baptisms more than quadrupled in those 10 years. The total number of active JW's more than doubled, to a peak of over 2 million "publishers" and around 5 million attending at least some meetings. It is not surprising that Ray Franz reports the Governing Body was reluctant to "back off 1975" as the deadline approached. Who could argue -- Jehovah was blessing their "good news"?