Beth Smith & Rob Thomas | BigDataSV 2015

Enhanced video at http://vinja.tv/t1rdhfsv 01. Rob Thomas, IBM , visits #theCUBE. (00:29) 02. Beth Smith, IBM, visits #theCUBE. (00:56) 03. Bringing Data to the Masses. (01:02) 04. Standardization Around the Core Platform. (03:30) 05. Systems of Engagement and Modernizing Infrastructure. (05:45) 06. Customer Experience and Data Science. (07:47) 07. Example of Importance of Real-Time Data. (09:47) 08. Personal Engagement with Clients Promotes Growth. (12:58) 09. How IBM Delivers Speed to Value. (14:39) 10. Using Technology for Business Value and Outcome. (17:31) 11. IBM's Approach to Acquisitions. (19:08) 12. The Next Big Wave Is Machine Learning. (20:39) 13. Understanding Insights in Data. (23:60) Track List created with http://www.vinjavideo.com. --- --- Beth Smith and Rob Thomas, at BigDataSV 2015 with John Furrier @theCUBE #bigdatasv IBM is counting on a long future with Hadoop, and the evidence is in their Big Data strategy. “Hadoop is no longer an IT discussion. CEOs are asking about Hadoop, so there’s a great interest in this topic. Hadoop is a board room discussion,” said Rob Thomas, vice president of product development for Big Data and analytics at IBM, in a live interview with theCUBE. Joined by Beth Smith, the general manager for IBM’s Analytic Platform, Thomas added that “people are starting to understand the use cases,” focusing on matching systems of record to what’s happening in the social world. Thomas stated IBM’s “big focus is how we start to bring data to the masses. We start to think in terms of personas: data science, the developer community, the business community.” The focus is now changing more to include the business users, and not focus solely on the first two personas, as “Hadoop is ultimately about insight, not about infrastructure,” said Thomas. This approach “ties naturally to IBM’s strategy of using insights, it’s about the value you get from the data, and how that can be used to transform professions and industry,” Beth Smith added. “Clients see the value in the tech, and they are ready now to scale their workloads,” she said. “The lines are blurring between the person that is the data scientist and the business users worried about attracting more customers,” Smith said. She used the example of a client that analyzed 4 billion tweets and finally identified 1.7 million client profiles that matched with at least 90 percent precision, and “now have data that they can apply to sales.” Thomas added that 2015 is “the year clients become serious about Hadoop. Clients are being very aggressive about seeing new use cases” that are focused on growth. They are going to grow “by changing how they’re engaging customers, not by expanding infrastructure,” he explained. Be sure to check out even more coverage from theCUBE at #BigDataSV 2015. Here is the video wi