Subscribe to our channel http://bit.ly/AJSubscribe As Oscar excitment builds in Hollywood where the annual event is set to take place on Sunday, many people are speculating what is in store for this year's awards ceremony. Avatar, which has raked in more than $2.5 billion in ticket sales worldwide making it the highest-grossing film of all time, is a contender for several honors including the coveted best picture and best director awards. Al Jazeera's Cath Turner reports on how its success has rival studios scrambling to cash in on the 3D phenomenon. At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels. Social Media links: Facebook: / aljazeera Instagram: https://instagram.com/aljazeera/?ref=... Twitter: / ajenglish Website: http://www.aljazeera.com/ google+: https://plus.google.com/+aljazeera/posts