S2 Episode 7: Using AI to Scale Your Content (Without Sounding Like a Robot)

If you’re still doing all your marketing from scratch, this episode might just change your life (or at least your calendar). This week, we’re breaking down how to actually use AI in your marketing — from custom ChatGPT bots to video editing tools and competitor research. We also talk through why generic prompts give you generic content, and how to get way better results (even if you're not techy). Plus, we share the exact AI tools we’re using right now, how we’re training our teams and VAs, and why showing up as you is more important than ever. Whether you’re a real estate agent, PM or business owner who wants to create more content in less time, this one’s for you. We Talked About • How much time we actually spend using AI each day • What’s working right now in real estate content and marketing • Why most people get bad results with ChatGPT • The 4-part prompt formula that changes everything • How to build your own custom ChatGPT (yes, you can do it) • Our fave AI tools: Canva, Descript, CapCut, HeyGen and more • The ethics and future of AI in real estate and social media • How to combine AI, your team and your voice to show up better online Chapters [00:00] How often are we using AI (and is it too much?) [03:00] From therapy to strategy: Why we ask AI first [05:00] AI is here to help, not replace you [07:00] Where marketing goes wrong without AI [09:00] ChatGPT is only as good as your prompt [12:00] The 4-part prompt formula that works [15:00] Creating your own custom GPTs [17:00] Top tools we’re using right now [18:00] Descript, CapCut, Canva and AI editors [20:00] AI twins, voiceovers and multilingual content [23:00] The fine line between efficient and unethical [25:00] Why humans still matter (a lot) [27:00] Creating more content without burning out [30:00] VAs + AI = your content dream team [32:00] Homework: Build your bot, batch your content, delegate the rest With your hosts: Jessica Whatman, founder of AgentSync (https://agentsync.ph/) Hermione Gardiner, founder of Sidekick (https://sidekick.net.au/)