THE FUTURE OF TRAVEL IN ASIA: Interview with Hannah Pearson

#travel #ASEAN #tourism Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specializing in the Southeast Asian and Muslim tourism industry. Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 8 years. She also co-hosts a podcast, The South East Asia Travel Show. This episode we explore some of the insights and trends that’s coming out of South East Asia as a result from the COVID-19 situation. I ask Hannah about what will happen to FTE (Freedom Independent Travelers) and MICE (Meetings, incentives, conferencing, exhibitions) sectors, and finally, I ask Hannah a burning question regarding advice for tourism boards, hospitality and tourism operators trying to adapt their communication and marketing approach for COVID-19 as some countries are preparing to open up to inbound tourism. Check out what we spoke about: 0:00 - Introduction 4:43 - Current travel insights in South East Asia 6:42 - International travel predictions in South East Asia over the next 6-12 months 9:44 - Travel predictions on the FIT (Freedom Independent Traveler) domestic market 10:54 - Travel predictions on the MICE market 12:06 - Thoughts on international travel prices for consumers 13:29 - Marketing communication tactics for travel industry in COVID-19 era world 15:28 - How can smaller travel companies communicate in COVID-19 era world 23:24 - Advice for hotel groups, tourism boards or companies on next steps to drive inbound travel back Links to reach out to Hannah Pearson: Linkedin:   / hannahfpearson   Podcast: https://www.theseasiatravelshow.com/ Website: https://www.pearanderson.com/ About Andrew Tran Digital Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov