Media Account Executive vs. Salesperson

Frank’s Take - https://franks-take.com/ Media Account Executive vs. Salesperson – In this Frank’s Take episode I break down the difference between an Media Account Executive and a Salesperson in the media buying industry. The difference is that an Account Executive takes the time to work through details of a request for proposal, they send accurate information and the are there every step of the way during the media buy. The lines of communication are open until a good, solid conclusion is met and both parties are happy. Then there are salespeople. Salespeople seem to be interested in throwing out as much info as possible, promising everything and anything just to get the buy. Too often they miss the details in the contracts, or things go wrong during the buy and they don’t understand what they agreed to. Typically, some type of deduction or credit is required in the end, and all they seem to want is to get paid on the sale. In my experience, that is the difference between the two. #FranksTake #Advertising #Media #ROI #DueDiligence #MediaBuying #Agency #Salesperson #AccountExecutive #Planning #Research #Strategy #Marketing #MediaAgency #RegionalBusiness #MidMarketCompanies #DigitalAdvertising #Sales #Mobile #Conversions #MobileAdvertising #MediaContracts #Contracts To view more Frank’s Take blog articles and videos visit https://franks-take.com/. Frank Gussoni is the President & Founder of A3 Media https://www.a3media.com/. We’re Type A. We transform media from an expense into a smart investment. If you would like to discuss how A3 media can help your business reach its marketing goals, please visit https://www.a3media.com/contact/.