Whats The Deal With UR Team's Sponsors?!

Whats The Deal With UR Team's Sponsors?!

When it comes to suspension and other important bits that make a bike go, the World Cup racing scene is essentially dominated by just a handful of brands that most of us are familiar with. And it's hard to argue that strategy; I mean, if you're running a top-tier race squad, you're probably going to want to build your bikes with proven stuff, right? Of course... that is, unless your name is Fabien Cousinié, ex-World Cup racer and the owner of the Polygon UR Team that's home to Mick and Tracey Hannah, Kenta Gallagher, Sam Reynolds, and 2017 Lourdes WC winner Alex Fayolle. With a strong engineering background, Cousinié isn't your usual semi-retired racer turned team owner, and one look at the Polygon UR Team's list of sponsors and partners makes it obvious that it isn't your usual World Cup outfit. But why be different? Why run SR Suntour suspension, Box's drivetrain, and Trickstuff brakes when you could bolt on a bunch of proven performers? Yes, there's something to be said for simply being different and standing out from the sea of SRAM, Shimano, RockShox, and Fox sponsored players, but it's Cousinié's engineering background and the opportunity to develop these still improving pieces of the puzzle that is largely why his team's sponsor list is unlike anything else out there. Filmed by @nickvanberkel Check out more on Pinkbike! Subscribe for more content from the pulse of mountain biking. Website - https://www.pinkbike.com Facebook -   / pinkbikecom   Instagram -   / pinkbike   Youtube -    / pinkbike