Approaching the Customers at a Retail Wine Store: Salvatore Castano

Check out the full interview with Salvatore Castano here:    • How To Grow Your Retail Wine Business | In...   The idea of a retail wine store is to have a place to view and buy from a large collection of wine. But having such an expansive portfolio of wine might make it difficult for customers to choose a wine that they like. As a person operating on the floor of a retail wine store one might have to guide the customers to help them select wines that are closer to their preferences. This can be achieved by asking questions about their drinking preferences and budget to get an idea of which wines to suggest. In this video Sid, CEO Beverage Trade Network, is in a conversation with Salvatore Castano, who is the On Trade Advisor & Assistant Wine Buyer at Friarwood Fine Wines, a boutique wine merchant based in London. Here Salvatore talks about how one should approach a customer at a retail wine store. **About Sommelier Business** SommelierBusiness.com, is a new subscription-based, online-only offering designed with the world’s top sommeliers in mind. Sommelier Business will offer premium content specifically customized to the needs of the world’s top sommeliers and other restaurant industry professionals. For More Information Visit https://sommelierbusiness.com/en/ ***About Beverage Trade Network*** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook:   / beveragetradenetwork   ►Instagram:   / beveragetradenetwork   ►LinkedIn:   / beveragetradenetwork-com   ►Twitter:   / beveragetrade   ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud:   / beveragetradenetwork   ►Medium:   / beveragetrade   ►Quora: http://quora.com/profile/Beverage-Tra...