Budweiser - From renowned to renewable: How Budweiser is driving growth through sustainability

Speakers: Jessie Landers, Marketing Manager UK+I, Budweiser Peter Bardell, Co-founder, Revolt Timiko Cranwell, Director of Legal and Corporate affairs, Budweiser Brewing Group UK&I When you fully embrace sustainability as a part of your purpose it opens up a wealth of growth opportunities. This has been Budweiser’s experience since it started on its journey of brewing every one of its beers with 100% renewable electricity. Over the past five years, the global beer brand has invested $500m in clean energy and through a smart twist in its packaging has told its story with every bottle sold. And now through its Energy Collective, Budweiser is enabling pubs and bars that sell Bud to be 100% renewable as well. In this session, Budweiser will tell the story of how its journey is going beyond the power of sustainability to drive meaning, differentiation and growth for the brand. Captured at MAD//Fest London 2022 on 6th July on the Brand Innovation Stage.