Bernard Arnault was never supposed to win - Here is how he Did

**Arnault is no longer the richest person in the world at the time of release of this video. Elon Musk is. Bernard Arnault is worth over $200 billion — but he didn’t get rich by designing handbags. He built LVMH into the largest luxury empire in history by using a strategy most people overlook: owning the entire category instead of competing in it. This video breaks down: • How Arnault acquired Dior for almost nothing • How he quietly took over LVMH • Why luxury brands have unlimited pricing power • How LVMH maintains brand identity while sharing infrastructure • Why LVMH’s margins are double independent brands • How Arnault built a dynasty designed to last a century • Why owning aspiration is more powerful than owning products Welcome to Wealth Theory — where we study the incentives and systems behind wealth. #BernardArnault #LVMH #LuxuryBusiness #EmpireEconomics #WealthStrategy #LuxuryIndustry #BusinessAnalysis #BrandStrategy #GenerationalWealth #MonopolyEconomics