The Zeigarnik Effect — Why Unfinished Ideas Grab Attention

Ever notice how cliffhangers make you need to know what happens next? That’s the Zeigarnik Effect in action — our brain’s obsession with incomplete information. In this video, I explain how marketers use this psychological trigger to keep people hooked and drive more engagement. You’ll learn: What the Zeigarnik Effect is and how it works in the human mind How brands use “open loops” in ads, headlines, and storytelling Real examples from high-performing e-commerce and beauty campaigns How to apply it in your ad copy, video hooks, and landing pages to boost retention and conversions Once you understand this, you’ll know exactly how to craft messages that stop the scroll and make people stay till the end. 📍Connect with me on LinkedIn for more marketing and Google Ads insights: 👉   / hamzu