I don't buy the argument that this ad mainly focuses on negative things about men. It alludes to and illustrates a lot of things the #MeToo movement was shining light on. It expressly states that men do act well in a lot of situations. It says "Some is not enough." What is the problem there? And yes, the main point of the ad is to advertise. So I wouldn't look at this as a great humanitarian act from Gillette, but I don't buy that it is down on men. If anything, it's asking them to be the best they can be, or continue to be the best they can be. If you aren't one of the guys saying "boys will be boys" while one is being beaten on or one of the guys sexually harassing &/or assaulting women, guess what, this ad isn't attacking you.