Google Ads Conversion Actions: Mastering Primary vs. Secondary Goals

Are your Google Ads campaigns set up for success, or are mixed-up conversion actions costing you accurate data and wasted spend? 🚨 In this video, we’ll walk you through everything you need to know about primary and secondary conversion actions, their differences, and why getting them right is critical for optimizing your campaigns. Here’s what you’ll learn: ✅ The key differences between primary and secondary conversion actions. ✅ Why primary conversions (like purchases) are the only actions Google Ads optimizes for. ✅ Common mistakes, like double-tracking purchases, and how to avoid them. ✅ How secondary conversions (like add-to-cart or begin checkout) help track data without interfering with your campaign’s goals. ✅ The impact of inaccurate conversion setups on campaign scaling decisions. Areas of Focus in This Video: Google Ads Conversion Settings Conversion Reports 👉 Want our Landing Page Checklist? Let us know in the comments, and we’ll send it your way! Have questions or need help? Drop them in the comments below! Don’t forget to like, subscribe, and hit the bell 🔔 for more actionable Google Ads tips. ==================== 👉 Need a Google Ads Audit? Let our specialists optimize your campaigns for better performance! Visit our website: https://optimadigital.ie/ ==================== Who We Are? Optima Digital is an award-winning and industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses worldwide. The Dublin-based agency specializes in performance-driven paid advertising, email marketing, and content marketing strategies. Optima Digital recently won Irish eCommerce Agency of the Year 2024 at the Irish eCommerce Awards. Recorded by: Daniel Bello Head of Paid Media | Optima Digital https://optimadigital.ie/google-ads/ #GoogleAds #AdOptimization #MarketingTips