"Pay through the nose" is an idiomatic expression that means to pay a very high price for something, often more than something is worth or more than one can afford. It conveys the idea of overpaying significantly or being charged an exorbitant amount of money. Here are 10 sentences using the phrase "pay through the nose": John wanted to buy that limited edition watch so badly that he was willing to pay through the nose for it. After the storm, the repair company took advantage of the high demand and made homeowners pay through the nose for their services. Sarah regretted not shopping around for her airline tickets; she ended up paying through the nose for a last-minute booking. The hotel was in a prime location, but guests had to pay through the nose for the convenience. Tom's impulsive decision to buy a brand-new car resulted in him paying through the nose for it, when a used car would have sufficed. The concert tickets were so popular that fans were willing to pay through the nose to secure their spots. The trendy restaurant had fantastic food, but customers often had to pay through the nose for the experience. Healthcare costs in the country were so high that people often had to pay through the nose for even basic medical treatments. The antique store owner knew he had a rare piece, and he made the collector pay through the nose to acquire it. Despite the economic downturn, some luxury brands still managed to make people pay through the nose for their products due to their prestige. In all these sentences, the phrase "pay through the nose" is used to indicate excessive or inflated payments for various goods and services.