How to add personalization tokens to email subject in HubSpot (Easiest Way)(2026 Guide)

Learn how to add personalization tokens to your email subject line in HubSpot with this step-by-step tutorial. Personalizing your subject lines can boost open rates and engagement by making your emails more relevant to each recipient. In this video, you’ll discover: 00:00 - Introduction to personalization tokens 01:22 - Accessing HubSpot email editor 03:05 - Inserting personalization tokens in the subject line 05:30 - Customizing token properties (First Name, Company, etc.) 07:00 - Previewing personalized subject lines 08:15 - Sending a test email and best practices This tutorial covers HubSpot Marketing Hub on both desktop and web platforms. Whether you’re a beginner or looking to improve your email campaigns, these tips will help you leverage HubSpot’s dynamic content features to enhance your outreach strategy. If you found this video helpful, please give it a thumbs up and subscribe for more HubSpot tips and tutorials! Drop a question in the comments if you need further help. ##HubSpot #EmailMarketing #Personalization #MarketingAutomation #EmailTips #SubjectLine #HubSpotTutorial #DigitalMarketing #CRM #MarketingTips