Graphic Design Theory #14 - Negative Space

GRAPHIC DESIGN THEORY https://yesimadesigner.com/courses/de... This video is one of the 200+ video lessons with a 25+ hours of total playtime from the Graphic Design Theory Series. Master more than 500 terms with visual examples on Color & Contrast, Balance, Space, Composition, Hierarchy, Typography, Web & Print design and much more. Join our creative community of 20k+ students and get mentoring from Martin: https://yesimadesigner.com/courses/pr... NEWSLETTER: https://yesimadesigner.com/creative-r... READ OUR BLOG https://yesimadesigner.com/blog/ FOLLOW US   / yes_im_a_designer   PODCAST https://yesimadesigner.com/podcast/ Apple - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/2vdeYhJ... BECOME OUR MEMBER:    / @yesimadesigner   ADOBE CREATIVE CLOUD If you don’t have a Creative Cloud subscription yet, you can subscribe to it here. https://clk.tradedoubler.com/click?p(... (*We are partners to Adobe. If you purchase through this link you also support our channel.) Chapters: 0:00 Intro 0:35 Negative Space Info 1:32 Design Example 2:06 Categories of Negative Space 2:49 Figure Ground 3:55 FedEx logo 4:58 Tension / Mood / Study 6:48 Use in Advertisment