Clayton Makepeace | "23 Cent Life Saver" Sales Letter Breakdown (Proven Ads 60/100)
Clayton Makepeace Sales Letter Breakdown | "23 Cent Life Saver" Hi. Csaba here from Game of Conversions and welcome to another day of the Proven Sales Letter Breakdown Series. Now I'm starting a new theme with this one, because yesterday was the anniversary of the death of legendary copywriter Clayton Makepeace. There was actually this big show put up by the greatest copywriters alive to honor the memory of Clayton. Even people like Gary Bencivenga showed up, who never shows up to anything. He's retired. He just wants to live a peaceful life. So it was a very, very big event in the world of copywriting. I figured why not dissect some of Clayton's proven sales letters. Enjoy the video.. ------------------------------ TIMESTAMPS 00:00 Introduction 02:20 Why read old megalogues 03:38 Headline 04:10 Target audience 05:52 Thanks for your support 06:35 Back to the promotion 07:25 First page & snippets 09:50 Supporting elements 10:25 Promise & proof 11:15 Qualify people 13:10 Table of contents 14:25 Make it valuable 14:55 Official first page of the sales letter 16:20 Essence of megalogues 17:30 Magic in copywriting 18:47 Strenght of Clayton Makepeace 20:20 Pain points 21:15 Thoughts on the lead 21:59 Mini hero journey 23:30 Show, do not tell 25:10 Pre-validate their existing beliefs 26:05 Hero shot of the product 27:03 Snippets and facts 28:00 Triple threat 28:50 Unique mechanism & reason why 29:45 Superpowers of megalogues 30:50 Proofs 31:52 Address pain point 33:42 Offer introduction 35:18 Classic bullets 36:42 Testimonials 37:30 Big product shot 38:12 Order instructions 39:15 You are the best 🔥 Check out the FULL playlist here: https://bit.ly/100SalesLetterBreakdowns 👍 Check out my free Copywriting Crash Course on YouTube: • Copywriting Crash Course 👉 FREE Cheat Sheet -- The “Secret Recipe” behind 100 of the most profitable ads of all time -- https://gameofconversions.com/copywri... -- Apply this simple, step-by-step formula to your marketing and watch your conversion rates and sales soar! // FOUND THIS HELPFUL? SUBSCRIBE to get higher conversions and more sales 👉 https://bit.ly/2NpnEEF // NEED PERSONAL HELP WITH A PROJECT? Let's talk 👉 https://bit.ly/WorkWithCsaba ------------------------------ ❗️ HEADS UP: Want to kickstart your copywriting career in 2021? My "From Zero to Copywriting Hero" program gives you a step-by-step blueprint on how you can launch your own successful copywriting career from scratch, attract high-paying clients, and start earning good money, even if you're a total beginner. Learn more here 👉 https://bit.ly/ZeroToCopywritingHero 📚 RECOMMENDED READING: Discover my hand-collected list of the best copywriting & marketing books out there: http://bit.ly/BestCopywritingBooks ✍️ Did you know that hand-writing proven ads can make you a better copywriter? Check out "Copy Hour" - a unique copywriting program that combines training lessons, accountability, and a little bit of handwriting proven ads to re-wire your brain for copywriting success. Learn more here: https://bit.ly/CopyHour2021 ------------------------------ RECOMMENDED VIDEOS FREE Masterclass: How to Earn Your First $1000 as a Freelance Copywriter in 60 Day (even if you're a total newbie!) -- • How to Earn Your First $1000 as a Freelanc... Learn the basics of copywriting & boost your sales -- • Copywriting Crash Course How to land your first copywriting client -- • How to Land Your First Client As a COPYWRI... Profitable sales page case study -- • Proven Sales Page Structure - How to Sell ... How to write catchy headlines -- • How to Write Catchy Headlines - 39 Proven ... 7 Free cool copywriting tools -- • 7 FREE Copywriting Tools to Help You Write... How to build authority with video -- • How to Build Authority with Video FAST (My... --- // SEND EMAILS THAT GET MORE OPENS, CLICKS, AND SALES FREE 5-part course reveals how to STOP leaving money on the table and START making more sales from your email list today - even if you're not a pro writer. 👉 https://gameofconversions.com/5pre // GET THE 7-DAY RAINMAKER EMAIL SEQUENCE It's a "plug-n-play" email campaign designed specifically to sell digital products and services that you can easily install in your email system to make reliable sales, without the need for a copywriter 👉 https://gameofconversions.com/get-the... // ADDITIONAL RESOURCES Get a useful list of plug&play headlines 👉 https://bit.ly/39ProvenHeadlines --- F O L L O W twitter | @csababorzasi facebook | /gameofconversions linkedin | csababorzasi Thanks for reading :) #claytonmakepeace #salesletter #23centlifesaver
