ChatGPT apps — Inside Spotify’s ChatGPT App

Spotify is one of the most visible ChatGPT apps available today — but how does it actually work as a GPT app inside chat? We take a deep dive into Spotify’s ChatGPT app to understand how an insight-first app behaves in practice, and what we can learn from how it combines conversation, lightweight UI, and real actions. This video covers: • How Spotify uses ChatGPT to surface listening insights • Why insight comes before creation in this experience • How UI and text work together inside chat • Moving from insight to creation with playlists • The role of handoff to the core Spotify app • Where the experience feels strong — and where it could evolve This is part of an ongoing research effort focused on real ChatGPT apps shipping today, not theoretical frameworks. CHAPTERS 00:00 Introduction & Why Spotify 02:45 Modes of Work Refresher 05:45 Exploring Listening Insights 09:55 Creating a Playlist 16:00 UI vs Text in ChatGPT Apps 21:45 Handoff to Spotify 26:00 Key Takeaways & Open Questions