Keynote Speaker: Bruce Himelstein • Presented By • Speakers.com • Thriving on Disruption

BRUCE HIMELSTEIN – An award-winning 37 year veteran of the hospitality industry, Bruce Himelstein is a recognized authority on innovative brand marketing and creation of a luxury lifestyle image for the highest quality services and consumer products. Bruce Himelstein is credited with leading the revitalization of the The Ritz-Carlton Company brand and is currently serving as Chief Marketing Officer for Loews Hotels. As a speaker, his range of experience qualifies him to cover a range of topics from the importance of developing a culture of service, sales intensity and brand innovation. Himelstein was named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott. Over the course of the next seven years, he would renew and transform the trusted luxury brand–both for its longtime clientele and for a new generation. Updating the image of a three-billion dollar brand and a pillar in the luxury marketplace isn’t easy. It required supreme skills and knowledge in selling ideas internally and managing change globally. Determined to “blow the dust off the venerable brand’s Lion and Crown,” Himelstein implemented remarkable new branding strategies, showcasing Ritz-Carlton in innovative ways critical for staying relevant in a rapidly changing world. In effect, guiding Ritz-Carlton through its own evolution and increasing market share nearly 40%. Mr. Himelstein is currently Chief Marketing Officer for Kerzner International, one of the world’s leading developers of luxury resorts & hotels, where he is responsible for the global marketing strategy for the company, including the overall strategic sales, marketing, revenue management, e-commerce, public relations, promotions and brand management. Book Bruce Himelstein at Speakers.com. http://www.speakers.com/Speaker/Bruce...