Designed exclusively for the all-new BMW 7 Series, the Bowers & Wilkins Diamond Surround Sound System is the first of its kind: an audio system featuring advanced acoustic technologies never before seen in a commercial car, including Diamond Dome tweeters. From the outset, engineering teams from BMW and Bowers & Wilkins joined forces to create an audio system that works in harmony with the car’s luxurious interior architecture, with every speaker in its optimum position for acoustics. The singular goal was to produce an audio experience that feels as though you are there with the artist in the studio.