Introduction to 'Boiling the Ocean' in Business

'Boil the ocean' refers to undertaking an impossible task or making a job unnecessarily difficult. It is important for project managers and business leaders to avoid 'boiling the ocean' and focus on critical parts of the project. Critics have differing opinions on the phrase's relevance. An example of 'boiling the ocean' is setting unattainable goals for a startup. One should avoid 'boiling the ocean' in business and instead focus on realistic goals within the available resources. eda0