The Programmatic Society- UK (Episode 1) : Top Advertising Trends for 2022

The main trends regarding the digital advertising industry in 2022? An episode with : Donald Hamilton from Azerion Mathieu Roche from ID5 Among the topics : Do you think we understand what brand experience means in terms of the challenges we have today from a technology perspective vs what do we actually execute? How to target the right audiences? There are methodologies on how to target and message from the early days of digital advertising that are becoming trendy again! Gaming: How engageable are gaming ads? How scalable is that channel?