Eva Håkansson /  Johnnie Walker  "Joy will take you further" campaign

Eva Håkansson / Johnnie Walker "Joy will take you further" campaign

Eva Håkansson may be the fastest female motorcyclist in the world, but it’s the joy of building her own bike that keeps her in the game For more than a century speed has ruled Utah’s Bonneville Salt Flats. In August and September, when the ancient lakebed dries to a rock hard crust, speed merchants arrive in the pursuit of glory. The hopefuls, lured by the prospect of land speed records, are an eclectic bunch, albeit with a definite bias towards the male and the grizzled. This alone makes Sweden’s Eva Håkansson, 34 years old and the world’s fastest female motorcyclist, stand out – that and the fact she rides an electric bike. Directed Paul Blundell Produced on location by James Goldsmith at www.acacmedia.com