How a Thoughtful Master Plan Transformed UW-Madison's East Campus

The design and implementation of a successful campus master plan is often a decades-long process built upon partnerships, trust, teamwork, talent and a shared vision. Teammates from SmithGroup and UW-Madison share the far-reaching and positive impact that the East Campus Gateway Plan and resultant projects have had upon the University of Wisconsin-Madison campus. To learn more about the history behind our 20-year working relationship with the University of Wisconsin-Madison and the importance of this project, read more at http://bit.ly/2u0oezB