Cheech Marin Discusses His Memoir, "Cheech Is Not My Real Name: ..." | BUILD Series

Cheech's new insightful memoir, "Cheech Is Not My Real Name: ...But Don't Call Me Chong," explains how Cheech avoided the draft, formed one of the most successful comedy duos of all time and became the face of the recreational drug movement with the film "Up in Smoke." It also discusses how he forged a successful solo career and became the owner of the most renowned collection of Chicano art in the world. Tune in when Cheech speaks on what it was like writing a book about his incredible life. Interview at 692 Broadway in NYC for BUILD Series. For full schedule and more videos go to http://aol.com/build Follow us: TWITTER:   / buildseriesnyc   FACEBOOK:   / buildseriesnyc   INSTAGRAM:   / buildseriesnyc   SNAPCHAT: BUILDseriesNYC BUILD is a live interview series like no other—a chance for fans to sit inches away from some of today’s biggest names in entertainment, tech, fashion and business as they share the stories behind their projects and passions. Every conversation yields insights, inspiration and plenty of surprises as moderators and audience members ask questions. It all happens several times a day live and live-streamed on BUILDseries.com. Follow us: TWITTER:   / buildseriesnyc   FACEBOOK:   / buildseriesnyc   INSTAGRAM:   / buildseriesnyc   #BUILDseries #Interview