This video is chapter 6: The Politics of Public Opinion from the American Government 3rd edition textbook from Open Stax. https://openstax.org/books/american-g... In the 2016 election, most polls showed Democratic nominee Hillary Clinton with an advantage nationwide and in the battleground states in the days leading up to the election. However, Republican nominee Donald Trump was elected president as many new voters joined the process, voters who were not studied in the polls as likely voters. As many a disappointed candidate knows, public opinion matters. The way opinions are formed and the way we measure public opinion also matters. But how much, and why? These are some of the questions we’ll explore in this video. The material from the PowerPoint slides is provided under a Creative Commons Attribution 4.0 License. Feel free to use the video in your American Government course. Reach out to Dr. Jay by visiting www.jayphd18.com Follow on Instagram, Facebook, Twitter @JayPhd18 #politics #politicalscience #publicpolicy #publicopinion