Like many downtowns, suburbanization wiped much of the life out of Greenville SC’s downtown by the 1970s. Today it is a thriving, award-winning destination largely due to the 30-year leadership of Mayor Knox White. Why has it been so successful and what can other cities learn from its multi-layered strategies to attract people downtown and celebrate gathering at new iconic parks (including removing a four-lane highway bridge to do so?) Mayor White explains and Michael Messner and Ellen Dunham-Jones lead the follow-up conversation on the implementation and impacts of this remarkable redesign.