It's Not What You Say But What THEY Hear!

It's Not What You Say But What THEY Hear!

I recorded this back in the 1980s with my mentor, Tony Schwartz. His classic communications book, The Responsive Chord, shows that video messages are received and understood not only because of what you say, but because of what the viewer already thinks. He demonstrated this using two newspapers. The New York Times and The New York Post (which was sort of like the NY Daily News). ‪#‎communications‬ ‪#‎tonyschwartz‬ ‪#‎davidhoffman‬ ‪#‎media‬