The Low Harm Hedonism Initiative will develop and validate a new theory that explains, predicts, and elicits pro-environmental conduct among consumers in enjoyment-focused settings. It will challenge the assumption of conventional theories about universal drivers of human behaviour, asserting instead that increased enjoyment or changed infrastructure are needed to boost pro-environmental actions in hedonic contexts. To find out more https://aibe.uq.edu.au/research/susta... https://bel.uq.edu.au/blog/2021/07/lo... https://stories.uq.edu.au/momentum-ma... 00:00 The future of Airbnb - Tourism research 00:28 Where does Airbnb go after COVID 01:06 Investors have moved back to the long term rental market away from Airbnb 02:02 COVID-19 was an economic super shock and triggered structural changes #uqbsresearch #lowharmhedonisminitiative