"What new business models will be successful? Will new players disrupt the traditional farming landscape? How to deal with changes (from traditional farmer to smart farmer)? How to identify and develop innovative methods for sustainable food production? The workshop is an e-shape labeled event, the European Commission’s Horizon2020 flagship project supporting the EuroGEO initiative demonstrating European EO capabilities applied to 7 showcases, including agriculture co developed with and for the users. The project’s ultimate goals id to foster entrepreneurship and develop research to business activities. The pilot projects developed within e-shape represent concrete examples to that effect, as they have been conceived with the vision of an “umbrella” of services helping authorities, but also enabling a commercial application in the agri-food sector.