Al-Fajr (the dawn) [089:1-30] Ad Iram implies the ancient tribe of `Ad, who have been called 'Ad Ula in the Qur'an and Arabian history. In Surah An-Najm, it has been said: "And that We destroyed the ancient people of `Ad" (v. 50), i.e. the `Ad to whom the Prophet Hud had been sent, and who were punished with a scourge. As against thetas the people of `Ad who retrained safe and flourished afterwards are remembered as Ad Ukhra in Arabian history. The ancient `Ad are called Ad lram for the reason that they belonged to that branch of the Semetic race which descended from Iram son of Shem son of Noah (peace be upon him).