Eye News TV, Producer Tom Pace interviews key opinion leaders in the eye care industry. Avenova | Eye News TV Avenova is the first and only non-detergent based, prescription eyelid and lash hygiene product containing pure hypochlorous acid that is non-toxic to cells. Other hypochlorous acid products are not the same as Avenova. They have less chemical stability and have sodium hypochlorite (liquid bleach) impurities that is toxic to cells. Blepharitis is an inflammation of the eyelids, often close to the base of the lashes. It usually occurs when tiny oil glands between the lashes become clogged. These clogs often produce a crusty or oily appearance, with flaking of the skin around the eyes. The eyelids themselves may become red and swollen, and the eye may experience a gritty, burning or itchy sensation. While uncomfortable and even unsightly, blepharitis usually does not result in permanent eye damage.