The Power of Social Integration of Mobile Games in China | Linda JIANG

Download Slides: https://www.dropbox.com/s/1dhifqd7zfv... Delivered at Casual Connect Asia, May 2014 China already has over 700 million active iOS and Android smart devices and this number is growing at an unprecedented rate. China has a number of powerful local social networks such as: Wechat, QQ, Weibo etc. The amount of app content shared to all social media platforms by each Internet user every day has tripled over the last six months, with 48% of uploads coming directly from games. Socializing your game has become the key to success in the China market. UMENG is the leading mobile developer service platform in China working with over 210,000 apps domestically. Linda will be using UMENG analytics data to provide some in depth analysis. She will conclude with some practical tips on the best practice to integrate with top Chinese social networking services and to create a powerful in-game community.