LARUICCI SPRING SUMMER 2022 Campaign Film [3 of 5]

LARUICCI SS22 - THE BALL LOVE NEVER SLEEPS A William C. Nixon film. The #LARUICCI Ball. Ushers night birds from winter into spring adorning them in elevated casual pieces with evening wear shapes and materials in order to capture a 24/7 party mood taken straight from the ball to the underground. Love never sleeps under wild lights, bathed in reflections and bursts of luminescent evening wear, paired with exaggerated jewelry meet the dress code, get you past the doorman and set you free inside. Eclecticism, freedom, and intelligence, inspires the straightforward Laruicci SS22 Collection. A Laruicci Ball sets the stage for celebrities and trendsetters in every major city. A nightlife #Ball that turns techno as the night goes on, but with the air of an era of elegant exclusiveness. Taking #inspiration from a #fantasy of the grand world, the smart world, the literary world, the artists, the dancers and the creative set surrounded by a dreamlike aura on the on the dance floor. This #season Laruicci introduced crushed silks, technical taffetas and embroidered sequins in fire patterns for the nightlife, focusing on fabrics that catch the light, and retain volume, soft #graphic sponge fabrics, patchwork multi color denims and supple natural dyed cottons illuminate the sea of methodically moving bodies in the low disco lights and smoke. #Jewelry is strategically placed. Opulent, exaggerated shapes with large links in shinny silver and polished gold shimmer through the experience. Pieces that will become heirlooms by morning include Earrings that grace the shoulders, and necklaces in the form of shiny heavy metal chokers, large hammered oval dome cocktail rings and stacked bracelets. Understandings that the balls true stars are its attendees shining in the spotlight. An elated mood hangs over the experience like ultraviolet smoke lingering in the corners of the dance floor. Credits: Video WILLIAM C. NIXON Styling SHINYA KURAOKA @shinyakuraoka Hair NATSUMI EBIKO @natsumiebiko MUA ANITA JOLLES @anitajolles Nails ERI NARITA @erinaritanail Models MARIAME OUATTARA @merry_ouatt TEHAMOUR @tehamour DEILA DEIDEI @_________deidbz__________ Press AUTREMENT PR @autrementpr