Sunny Side  2013 Volkswagen Game Day Video with Jimmy Cliff Get Happy Full HD

Sunny Side 2013 Volkswagen Game Day Video with Jimmy Cliff Get Happy Full HD

VOLKSWAGEN SUPER BOWL COMMERCIAL AD CAMPAIGN http://trusoundnewyork.com Volkswagen Super Bowl Pre-Game Release "Sunny Side" featuring Jimmy Cliff Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the "Get In. Get Happy." campaign. Beginning with "Sunny Side," the campaign is designed to bring a jolt of happiness to consumers' daily lives. Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family's theme song, "C'mon, Get Happy" in Volkswagen's new pre-game release ad. Created by Deutsch LA, Volkswagen's creative agency of record, directed by the Perlorian Brothers and music by Truesound New York, the two-minute pre-game release features well-known YouTube "celebs" singing along with Jimmy Cliff and learning how to "Get Happy". Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: "The Dog Strikes Back", featuring the new 2012 Beetle being chased by Bolt the dog, was named one of 2012's leading ads on YouTube. "The Force", Volkswagen's award-winning Super Bowl spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.