Why Maruti Launched Victoris from Arena, Not Nexa | Strategy Explained | ETAuto

Maruti Suzuki has just launched its latest SUV with a jaw-dropping introductory price of ₹10.49 lakh! In this exclusive interview Partho Banerjee, Senior Executive Officer - Marketing & Sales, Maruti Suzuki India Limited joins us in Jaipur to reveal everything about the new Maruti Suzuki Victoris. Watch as we dive into: ✔️ Introductory pricing strategy ✔️ 21 feature-packed variants ✔️ 5-star GNCAP and BNCAP safety rating ✔️ ADAS & digital features ✔️ Unique Arena vs Nexa positioning ✔️ Booking trends and future expectations