GHOST Lifestyle 2023 Plans: Dan Lourenco on PricePlow Podcast 088

Use Coupon Code PRICEPLOW to Save 20% on GhostLifestyle! AUDIO FEEDS: https://blog.priceplow.com/podcast/da... Dan Lourenço, co-founder and CEO of Ghost Lifestyle, jumps back onto the PricePlow Podcast to recap their incredible 2022, and gets us hyped for 2023 TIMESTAMPS: (0:00) – Introduction (01:42) – Dan’s background in the supplement industry (03:48) – The challenges of starting a supplement company (06:29) – The evolution of the supplement industry (09:16) – The story behind Ghost Lifestyle (12:33) – The importance of branding in the supplement industry (14:21) – The role of social media in building a supplement brand (19:24) – How Ghost differentiates itself in a crowded market (23:11) – The importance of ingredient transparency (25:07) – The challenges of ingredient transparency (27:35) – Ghost Lifestyle’s product development process (32:05) – Ghost’s plans for 2023 (34:27) – The future of supplement regulation (37:13) – 2020’s impact on the supplement industry (40:20) – Ghost Legend V3 Pre-Workout (41:20) – Ghost Lifestyle’s approach to innovation (45:15) – Ghost Lifestyle’s approach to marketing (50:05) – The importance of community in the supplement industry (57:16) – The importance of staying true to your brand’s values (59:50) – The future of Ghost Lifestyle (1:00:20) – Ghost Sparkling Water?! (1:03:15) – Dan’s advice for aspiring supplement entrepreneurs (1:06:15) – Rapid-fire questions (1:08:32) – TMNT Collab Returning But wait til you see what he gets busted drinking during the video!! Subscribe to the PricePlow Podcast: https://blog.priceplow.com/podcast Save with PRICEPLOW on GHOST: https://www.priceplow.com/ghost?ic=5 Our latest on social media: https://www.priceplow.com/social?ic=5