How do buyers balance quality and price when evaluating bids and what does this mean for your tender response? In this video, we explain how quality and price are assessed during tender evaluation, why the lowest price doesn’t always win, and how suppliers should approach both elements to maximise their overall score. Understanding this balance is essential for developing a competitive and realistic bidding strategy. 🎯 Topics covered in this video include: • How quality and price are weighted in tender evaluations • Why lowest price alone rarely wins • How quality scores are assessed by evaluators • The risks of pricing too low or too high • Practical tips for balancing quality and price in bids This video is useful for suppliers bidding for contracts who want to improve scoring, avoid common pricing mistakes and better align their responses with evaluation criteria. 🔗 Relevant Links from Thornton & Lowe 🔹 Bid Writing & Tender Support https://www.thorntonandlowe.com/tende... 🔹 Bid Readiness & Evaluation Strategy https://www.thorntonandlowe.com/bid-r... 🔹 Public Sector Procurement Support https://www.thorntonandlowe.com/publi... 🔹 Bid Writing & Procurement Training https://www.thorntonandlowe.com/train... 🔹 About Thornton & Lowe Ltd https://www.thorntonandlowe.com/about/