Beginner's Guide to Setting Up Google Ads: Full Workshop Walkthrough

In this comprehensive workshop, learn everything you need to know about setting up Google Ads for your small business. Join us as we walk through keyword research, campaign creation, setting bidding strategies, location targeting, audience segments, and much more. This step-by-step guide is perfect for beginners who want to optimize their ad campaigns and drive traffic or leads to their website. Follow along and start achieving better results with your Google Ads! 00:00 Google Ads Workshop with Kyle from Social Geeks Digital - Part Two 00:44 ‌ 01:56 Understanding Google Ads Metrics 03:59 Keyword Planning and Research 12:22 Practical Keyword Research Exercise 34:50 Filtering Keywords for Targeted Searches 37:30 Using Google Sheets for Keyword Management 38:03 Creating Ads from Selected Keywords 38:53 ‌ 41:45 Setting Up Google Ads Campaigns 47:01 Understanding Conversion Tracking 49:08 Google Analytics and Privacy Changes 51:43 Building Effective Ad Groups 54:25 Navigating Google Sheets for Keyword Filtering 59:26 Setting Up Campaign Objectives in Google Ads 01:07:32 Starting a New Google Ads Campaign 01:08:07 Choosing Campaign Objectives and Bidding Strategies 01:09:03 Optimizing for Clicks and Conversions 01:12:35 Location Targeting and Network Settings 01:20:43 Advanced Audience Segmentation 01:26:37 Utilizing AI for Ad Creation 01:36:13 Crafting Effective Headlines and Descriptions 01:40:03 Adding Extensions and Finalizing Ads