The Most USEFUL Metrics & Dimensions in Google Analytics 4

Grab Summary Sheet 👉 https://clicksdontlie.com/useful-metr... I’ll explain the most useful metrics and dimensions in Google Analytics 4. I’ll cover 26 metrics and 16 dimensions, ranging from user metrics to revenue and engagement metrics. When I talk to my clients, they often tell me they are overwhelmed by the amount of metrics & dimensions that Google Analytics 4 has. There are hundreds of options. But in reality, you only need to know a handful of them to use GA4 to get insights. And the rest will just distract you and waste your time. -------------------------------------------------------------------------------------------------------- 👋🏼 WORK WITH ME 🎓 GA4 for e-commerce course: https://clicksdontlie.com/ga4-for-ecom 📱 Schedule a one-to-one call: https://clicksdontlie.com/analytics-1to1 -------------------------------------------------------------------------------------------------------- 🔗 RELATED VIDEOS: Most useful reports in GA4:    • The Best Google Analytics 4 Reports: My To...   GA4 Beginner Tutorial:    • A Beginner's Tutorial to Google Analytics ...   -------------------------------------------------------------------------------------------------------- 📝 TABLE OF CONTENTS (00:00) What to expect (00:44) Metrics vs Dimensions (01:27) User metrics (04:46) Engagement metrics (07:30) Purchase metrics (11:19) Item metrics (14:32) Dimensions