SuperIntelligence Splash

Kindness is king! DIVE and Twitter partnered with HBO Max and Melissa McCarthy to promote a new film – SuperIntelligence – and raise awareness of #20Daysofkindness – a campaign launched by McCarthy to celebrate acts of kindness on social media. Using the #20daysofkindness hashtag, people on Twitter shared inspirational messages and overall good vibes. We brought the on-platform conversation to life in the real-world with Twitter Billboards, sharing Tweets live on digital billboards across New York and Los Angeles.