The Benefits to Leveraging Social Media in Healthcare
Welcome to the instructional videos series from Anicca Media on the benefits, and ultimate ROI, of leveraging social media in healthcare. Transcript below: We've developed this video series for anyone in healthcare that is trying to understand the true value of social media - and how to use it most effectively. I'd also like to mention that we'll be going through a lot of numbers in this video series. Leveraging social media is not all about the money, but we do this for two primary reasons: 1) Money DOES allow us to deliver better healthcare. Let's face it, a bankrupt hospital is NOT able to deliver high quality healthcare. 2) By taking a quantitative approach, we are able to make an apples to applies comparison - to objectively compare the potential benefits of social media. Let's talk a little about our current environment. We're experiencing a `perfect storm' in healthcare we have something called Healthcare Reform we have evolving patients that want to participate in their health and we have a flood of new communication technology. We want to be clear, this video series is not just about social media, it's about the challenges that we face in healthcare today and how social media can be used as a tool to help you navigate this "perfect storm" (up) - to help you solve some of your largest challenges. We'll start by describing some of the challenges in healthcare today, We'll Explore the evolving patient - the ePatient, We'll walk through several applications of social media and the potential ROI, We'll look at the typical objections - and finally, We'll talk about how to get started with a strategic social media program - a program that could add 5 percent or more to your operating margin. If you are curious as to how social media can be used as a tool to help you solve some of your largest healthcare challenges, this video series is for you. Please select the next video in the series - or, if you would like to understand your own potential ROI within your organization, please register to download our FREE Digital Workshop.. Our digital workshop consists of a workbook and instructional video that walks you through the step by step process of calculating your own potential ROI - for you own hospital or practice. We hope that you enjoy the video series. Thank you for listening and we hope to see you in video #2.
